SPECIALLY FORMULATED FOR SMALL MOUTHS

Small breed dogs and cats – who don’t eat as much as large animals – are often short changed on quality and nutrition. This is at the expense of what is economical for the large pet food companies, who manufacture their foods in massive batches, with essentially the same formulas, same ingredients and same extrusion manufacturing processes, for all dogs and cats.

iti decided to give small pets the attention they deserved.

Black and white photo of a small dog with large ears and a cat with short fur sitting close together
White handwritten style text on black background that reads '100% NATURAL MEAT, SEAFOOD & PRODUCE FROM NEW ZEALAND'.

They set about creating uniquely formulated foods that provide everything a small animal needs, and nothing they don’t.

Combine this with free-range ingredients from clean, green NZ, in innovative formats that make it as convenient as it is delicious, and the result is something tail-waggingly remarkable.

We call it iti. Your pet will simply call it love…

EVERYTHING YOUR SMALL PET NEEDS…

And nothing it doesn’t…

Our free range ingredients are free of hormone growth promotants and are not genetically modified. We also add trusted natural supplements such as deer velvet powder and green-lipped mussels to help meet your pet’s every need.

iti products are based on the principles of what nature intended, and specifically suited to the needs of little dogs and cats – including palatability, digestibility, weight control, skin and coat, and healthy joints.

Our formats are also moist enough for our growing population of aging small pets who have more trouble chewing the typical hard pelletised foods common today.

Line drawing of a reindeer's head with antlers and a smiling face.
A honey dipper dripping honey into a jar.
Two slices of kiwi fruit with visible seeds.
Line drawing of Green Lipped Mussel
Line drawing of a peach fruit with a cut-open view showing the interior.

BIG NUTRITION

for little mouths

BIG NUTRITION for little mouths