
It’s all very well making pet food that’s tail-waggingly tasty. It’s even better to make pet food that’s full of nutrients. To do both, is iti.
iti was formulated specially for small pets.
Even our name states what our pet food is. ‘iti’ means ‘small’ in Maori, the indigenous language of New Zealand.
As small dog owners ourselves, we wouldn’t feed our pet anything but the best. So why would you?
THERE’S NOT MUCH TO TELL

When you make pet food from the world’s finest meat, and use minimal processing, with no artificial additives, there’s nothing really left to elaborate on.
FROM PASTURE TO PLATE

When it came to sourcing our meat, we turned to the clean, untouched landscapes of our homeland, New Zealand.
We wanted to use meat from livestock and fish that had thrived and grown on a diet of clear waters and lush, additive-free grasses.
Meat that had roamed free, and been cared for naturally.
Meat from New Zealand.
YOU CAN’T IMPROVE ON NATURE

iti Biti by Biti, we craft in small batches.
By using only free range New Zealand meat and seafood, we make sure that your pets are getting their food from a trusted source, with a much higher nutrient, mineral, and vitamin content than their feed-lot counterparts.
There are no added GMO’s, grains, animal meals, artificial additives, nor preservatives in iti.
