Green rolling hills and mountains in New Zealand under a cloudy sky
Green rolling hills and mountains in New Zealand under a cloudy sky
New Zealand grass-fed farmland, green rolling hills with a narrow path winding through
iti pet food: grass fed, ocean caught, New Zealand made
iti pet food: grass fed, ocean caught, New Zealand made

Grass fed.
Ocean caught.
New Zealand made.

iti air-dried dog food, cat food, puppy food and treats on grass. Air dried salmon and beef food for puppies, air dried chicken and salmon for adult cats, venison jerky dog treats.

Tasty, nutrient-dense food for small dogs and cats. A small portion does a big job.

iti air-dried dog food, cat food and dog treats, packs shown on grass. Air dried chicken and salmon for adult cats, venison jerky dog treats.
Shop Dog
Shop Cat
Big nutrition for little mouths
iti air dried chicken recipe dog food pouch Air-dried food Shop now
iti prime beef jerky with deer powder dog treats pouch Air-dried treats Shop now iti oven baked seafood recipe dog food pouch Oven baked Shop now iti chicken recipe canned dog food Canned Shop now
iti air dried chicken and salmon recipe cat food pouch Air-dried food Shop now
iti king salmon jerky cat treats pouch Air-dried treats Shop now iti chicken recipe canned cat food Canned Shop now

Why small dogs deserve their own food

Small dogs burn a lot of energy. Because they also have small tummies, they ideally need an energy- and nutrient-dense food, so they can get the energy and nutrients they need without having to eat copious amounts of poor-quality food that’ll bloat their small stomachs.

Made for little mouths

Every recipe is designed around smaller pets.

iti air dried beef recipe dog food iti air dried chicken recipe dog food iti king salmon jerky cat treats

Dense for small tummies

Rich in nutrients and energy, so a small portion does a big job.

Made and sourced in New Zealand

New Zealand meat as the #1 ingredient in every recipe.

Nothing they don’t need

No hormone growth promotants, GMOs, or filler ingredients.

Shop by protein

You'd get bored if you ate the same thing every day, and so does your pet.

Sourced with love
from clean green
New Zealand

Our ingredients are the best that nature provides, sourced from the clean, untouched landscapes of New Zealand. Our meat roams lush, additive free pastures and has been cared for naturally, and our wild fish has thrived in New Zealand’s sparkling clear waters.

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BIG NUTRITION

for little mouths

BIG NUTRITION for little mouths